by Do you have milk?
While drops inspired by food in all categories of beauty (“Strawberry Glaze”, “Guava” and “tomato girl”, to name just a few), apparently prevail in all categories of beauty, a new brands are also unusual-“IT” regalue: milk.
More from WWD
From the award-winning drinking, it is from Mikayla Nogueira’s view to Emi Jay’s heavenly hair milk 3-in-1 and Fenty Beauty’s Butta Drop Fydrating Body Milk, milk and cloudy products, spawning viral trends such as “skin miles”. In the past few months alone, people of the people have hired a new adapatogen -super shoom cleaner, which according to the official press release has a “low foaming milky texture” -and Youtuber Claudia Sulewski added a Ceramide milk essence to the Cyclar product menu.
Hailey Bieber and her billion dollar beauty brand Rhode may be thanked for this, especially the ultraviral glazing milk of the brand that launched the Internet in 2023. The product, a facial system worth $ 32, is rich in nutrients and ceramids and is intended to attack dryness, redness and darkness. In addition, the formula to leave a glassy finish on the face promises an aesthetics that has become synonymous for Bieber.
Although it is referred to as glazing milk, skin care does not contain animal milk or view, or Emi Jay’s hair milk. The term “milk” in beauty comes from the encyclopedia of K-Beauty and refers to the silky but thick texture of the formula of fumper, vitamins, mineral complexes and ceramids. “Your light, calming textures make you ideal for sensitive or reactive skin and offer a gentle, calming ritual that improves general skin care experience,” said Onyedika Achilike, founder and director of the beautician at Blue Nomad Skin Wellness Studio, compared to the WWD.
Achilike believes that the rising ritual trend in beauty motivates the increase in milk -driven products. The trend is an experimental and sensory approach for self -sufficiency and encourages individuals to implement a “tactile”, “slow” everyday scheme. “Milk-text products are not just about their ingredients-it is about creating a gentle, ritual moment of care that feeds both the skin and the senses. People long for the science of the effectiveness of the ingredients and art to involve the senses,” said Achilike.
Many “dairy products may not contain lactic acid, but experts suggest that they are just as gentle. Dr. Ross Kopelman, a hair transplant surgeon, said WWD:” Milk proteins can act as moisture creams and in hair care you can help to smooth the nailine and to moist or shiny. “
This does not mean that the ingredient does not have the negative effect on certain hair and skin types. “If you use too much or lead to irritation with other strong peeling peeling. If you tended from acne, the milky texture can sometimes feel difficult or clogged.
Rule of thumb: Do not try milk enriched with milk if you usually don’t drink them.
Best of WWD
Register for the WWD newsletter. For the latest news, follow us on Facebook, Twitter and Instagram.
